Three Stories from Steve Jobs

Steve Jobs’ Convocation Speech (Stanford)
This is the text of the Commencement address by Steve
Jobs, CEO of Apple Computer and of Pixar Animation
Studios, delivered on June 12, 2005.

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation.
Today I want to tell you three stories from my life.
That’s it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5? deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky ? I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation – the Macintosh – a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me ? I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance.

And Laurene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

My third story is about death.

When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.

This was the closest I’ve been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960′s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry – Stay Foolish.

Thank you all very much.

Soundsekerta 2011 [photos]

See the full gallery on Posterous

Life Sure Throws You Unexpected Surprises In Your Way

03_-_L.I.F.E.G.O.E.S.O.N..mp3 Listen on Posterous

Beberapa hari lalu seorang teman dan partner in crime di Jakarta, memberi kabar bahwa dia akan meninggalkan ibukota, kembali ke kampungnya.

Saya sendiri tidak menanyakan alasannya, mungkin karena kerinduan yang memuncak akan kampung halaman yang sudah tidak terbendung atau untuk menghindari kepenaran ibukota yang makin lama semakin gila.

Well, semoga sukses di kampung sana kawan.

Biarkan pesan dari Noah and the Whale, salah satu band favoritmu, ini menjadi pesan bagi keberuntungan:

"L.I.F.E.G.O.E.S.O.N. You've got more than money and sense my friend. You got heart and you're going your own way.

L.I.F.E.G.O.E.S.O.N. What you don't have now will come back again. You got heart and you're going your own way"

Semoga rejek dan jodoh dilancarkan di kampung halaman.

See you when I see you mas fer..

Untitled

The Drums - Portamento [review]

The Drums kembali dengan album kedua, Portamento, dengan kadar emosional yang lebih stabil walaupun Jonathan Pierce terdengar semakin resah dan gelisah.

Setelah di album pertama yang mengesankan dan membawa pendengaran dalam roller-coaster emosi, kini The Drums tidak lagi bertingkah laku seperti remaja labil, tapi berubah menjadi seorang dewasa yang resah karena cinta.

"Days' secara eksplisit menggambarkan bagaimana Jonny Pierce pengorbanannya demi cinta, walaupun akhirnya harus berpisah dan dengan tegas menyanyikan 'as days go by..... I never needed you'. Pengorbanan demi cinta pun digambarkan di 'Money' yang menjadi single utama lagu ini.

Terlepas dari lirik yang terasa semakin gelisah dibandingkan album pertama, secara musik The Drums semakin bereksplorasi. Dengan sound gitar yang tipis namun khas dan synthesizer yang selalu menghantui di latar setiap lagu. Secara pribadi saya sangat menyukai bass line di album Portamento ini, menyenangkan untuk didengar dan juga menjadi faktor utama untuk terus bergoyang.

Secara keseluruhan album ini adalah album pop yang menyenangkan, walaupun tidak semegah album debut mereka dengan tembang-tembang yang anthemic semacam 'Me and the Moon' atau 'Forever and Ever Amen. Mari terus berharap The Drums tetap meramaikan dunia dengan keresahan mereka, atau bila mood mereka membaik mereka bisa menciptakan lagu suka cita seperti 'Let's Go Surfing' lagi.

Red Hot Chili Peppers - I'm With You [review]

Red Hot Chili Peppers are unstoppable.

Mereka sudah mampu membuktikan bahwa mereka bisa melalui masa-masa kelam terjebak dalam drug addiction. Dan cobaan yang terakhir mereka alami adalah: kehilangan sosok virtuoso dari seorang John Frusciante untuk kedua kalinya. Tanpa berlama-lama, Josh Klinghoffer sebagai 'murid' Frusciante langsung diangkat menjadi gitaris baru Chili Peppers. Pesimisme tentang kemampuan band ini untuk terus melanjutkan karir mereka langsung dipertanyakan.

Dengan album ini, the Chili Peppers membuktikan bahwa mereka masih mampu berjalan tegak tanpa Frusciante di sisi mereka dan digantikan oleh Josh Klinghoffer.

Red Hot Chili Peppers are still the same band like they used to be. Perbedaan yang ada di album ini adalah tidak adanya solo gitar maut dari John Frusciante, digantikan dengan riff bertekstur dan berlapis dari Josh Klinghoffer. Yeah, Josh memang tidak terlalu pamer seperti John Frusciante.

Bila sudah pernah mendengarkan single pertama album ini, 'The Adventures of Rain Dance Maggie', terdengar sekali perbedaan permainan Josh yang cenderung bermain riff gitar yang bertekstur dibandingkan dengan hit singles Chili Peppers lainnya yang membuat kita menyembah skill solo gitar milik John Frusciante.

Justru giliran Flea yang memamerkan khandalannya bermain bass sekaligus menunjukkan kenapa dirinya pantas disebut sebagai salah satu bassist terbaik yang pernah ada. Dengarkan saja intro dari 'Factory of Faith' atau 'Look Around' yang memamerkan skill dari Flea. Flea juga memasukkan berbagai elemen lain, semacam world music di 'Ethiopia', terompet yang sudah ia mainkan sejak muda di 'Did I Let you Know' hingga piano di 'Happiness Loves Company'.

Dan Kiedis pun membuktikan bahwa dirinya bukan penulis lirik sembarangan. Kiedis membuat lagu 'Brendan's Death Song' yang bercerita tentang kematian seorang sahabat dekat tidak terlalu depressing.

Album ini memang bukan album terbaik Chili Peppers, masih jauh dari menyaingi 'Blood Sugar Sex Magik' atau 'Californication'

At least, album ini menjadi awal baru bagi the Chili Peppers tanpa Frusciante. Semoga Kiedis dan Flea dibantu Chad Smith dan Klinghoffer masih terus bisa membawa band ini hingga mereka tak mampu lagi.

Robert Levine – “The Death of High Fidelity” (2007)

In the Age of MP3s, Sound Quality is Worse Than Ever

 

David Bendeth, a producer who works with rock bands like Hawthorne Heights and Paramore, knows that the albums he makes are often played through tiny computer speakers by fans who are busy surfing the Internet. So he’s not surprised when record labels ask the mastering engineers who work on his CDs to crank up the sound levels so high that even the soft parts sound loud.

Over the past decade and a half, a revolution in recording technology has changed the way albums are produced, mixed and mastered — almost always for the worse. “They make it loud to get [listeners'] attention,” Bendeth says. Engineers do that by applying dynamic range compression, which reduces the difference between the loudest and softest sounds in a song. Like many of his peers, Bendeth believes that relying too much on this effect can obscure sonic detail, rob music of its emotional power and leave listeners with what engineers call ear fatigue. “I think most everything is mastered a little too loud,” Bendeth says. “The industry decided that it’s a volume contest.”

Producers and engineers call this “the loudness war,” and it has changed the way almost every new pop and rock album sounds. But volume isn’t the only issue. Computer programs like Pro Tools, which let audio engineers manipulate sound the way a word processor edits text, make musicians sound unnaturally perfect. And today’s listeners consume an increasing amount of music on MP3, which eliminates much of the data from the original CD file and can leave music sounding tinny or hollow. “With all the technical innovation, music sounds worse,” says Steely Dan’s Donald Fagen, who has made what are considered some of the best-sounding records of all time. “God is in the details. But there are no details anymore.”

 

The idea that engineers make albums louder might seem strange: Isn’t volume controlled by that knob on the stereo? Yes, but every setting on that dial delivers a range of loudness, from a hushed vocal to a kick drum — and pushing sounds toward the top of that range makes music seem louder. It’s the same technique used to make television commercials stand out from shows. And it does grab listeners’ attention — but at a price. Last year, Bob Dylan told Rolling Stone that modern albums “have sound all over them. There’s no definition of nothing, no vocal, no nothing, just like — static.”

In 2004, Jeff Buckley’s mom, Mary Guibert, listened to the original three-quarter-inch tape of her son’s recordings as she was preparing the tenth-anniversary reissue of Grace. “We were hearing instruments you’ve never heard on that album, like finger cymbals and the sound of viola strings being plucked,” she remembers. “It blew me away because it was exactly what he heard in the studio.”

To Guibert’s disappointment, the remastered 2004 version failed to capture these details. So last year, when Guibert assembled the best-of collection So Real: Songs From Jeff Buckley, she insisted on an independent A&R consultant to oversee the reissue process and a mastering engineer who would reproduce the sound Buckley made in the studio. “You can hear the distinct instruments and the sound of the room,” she says of the new release. “Compression smudges things together.”

Too much compression can be heard as musical clutter; on the Arctic Monkeys’ debut, the band never seems to pause to catch its breath. By maintaining constant intensity, the album flattens out the emotional peaks that usually stand out in a song. “You lose the power of the chorus, because it’s not louder than the verses,” Bendeth says. “You lose emotion.”

The inner ear automatically compresses blasts of high volume to protect itself, so we associate compression with loudness, says Daniel Levitin, a professor of music and neuroscience at McGill University and author of “This Is Your Brain on Music: The Science of a Human Obsession.” Human brains have evolved to pay particular attention to loud noises, so compressed sounds initially seem more exciting. But the effect doesn’t last. “The excitement in music comes from variation in rhythm, timbre, pitch and loudness,” Levitin says. “If you hold one of those constant, it can seem monotonous.” After a few minutes, research shows, constant loudness grows fatiguing to the brain. Though few listeners realize this consciously, many feel an urge to skip to another song.

“If you limit range, it’s just an assault on the body,” says Tom Coyne, a mastering engineer who has worked with Mary J. Blige and Nas. “When you’re fifteen, it’s the greatest thing — you’re being hammered. But do you want that on a whole album?”

To an average listener, a wide dynamic range creates a sense of spaciousness and makes it easier to pick out individual instruments — as you can hear on recent albums such as Dylan’s Modern Times and Norah Jones’ Not Too Late. “When people have the courage and the vision to do a record that way, it sets them apart,” says Joe Boyd, who produced albums by Richard Thompson and R.E.M.’s Fables of the Reconstruction. “It sounds warm, it sounds three-dimensional, it sounds different. Analog sound to me is more emotionally affecting.”

 

Rock and pop producers have always used compression to balance the sounds of different instruments and to make music sound more exciting, and radio stations apply compression for technical reasons. In the days of vinyl records, there was a physical limit to how high the bass levels could go before the needle skipped a groove. CDs can handle higher levels of loudness, although they, too, have a limit that engineers call “digital zero dB,” above which sounds begin to distort. Pop albums rarely got close to the zero-dB mark until the mid-1990s, when digital compressors and limiters, which cut off the peaks of sound waves, made it easier to manipulate loudness levels. Intensely compressed albums like Oasis’ 1995 (What’s the Story) Morning Glory? set a new bar for loudness; the songs were well-suited for bars, cars and other noisy environments. “In the Seventies and Eighties, you were expected to pay attention,” says Matt Serletic, the former chief executive of Virgin Records USA, who also produced albums by Matchbox Twenty and Collective Soul. “Modern music should be able to get your attention.” Adds Rob Cavallo, who produced Green Day’s American Idiot and My Chemical Romance’s The Black Parade, “It’s a style that started post-grunge, to get that intensity. The idea was to slam someone’s face against the wall. You can set your CD to stun.”

It’s not just new music that’s too loud. Many remastered recordings suffer the same problem as engineers apply compression to bring them into line with modern tastes. The new Led Zeppelin collection, Mothership, is louder than the band’s original albums, and Bendeth, who mixed Elvis Presley’s 30 #1 Hits, says that the album was mastered too loud for his taste. “A lot of audiophiles hate that record,” he says, “but people can play it in the car and it’s competitive with the new Foo Fighters record.”

 

Just as CDs supplanted vinyl and cassettes, MP3 and other digital-music formats are quickly replacing CDs as the most popular way to listen to music. That means more convenience but worse sound. To create an MP3, a computer samples the music on a CD and compresses it into a smaller file by excluding the musical information that the human ear is less likely to notice. Much of the information left out is at the very high and low ends, which is why some MP3s sound flat. Cavallo says that MP3s don’t reproduce reverb well, and the lack of high-end detail makes them sound brittle. Without enough low end, he says, “you don’t get the punch anymore. It decreases the punch of the kick drum and how the speaker gets pushed when the guitarist plays a power chord.”

But not all digital-music files are created equal. Levitin says that most people find MP3s ripped at a rate above 224 kbps virtually indistinguishable from CDs. (iTunes sells music as either 128 or 256 kbps AAC files — AAC is slightly superior to MP3 at an equivalent bit rate. Amazon sells MP3s at 256 kbps.) Still, “it’s like going to the Louvre and instead of the Mona Lisa there’s a 10-megapixel image of it,” he says. “I always want to listen to music the way the artists wanted me to hear it. I wouldn’t look at a Kandinsky painting with sunglasses on.”

Producers also now alter the way they mix albums to compensate for the limitations of MP3 sound. “You have to be aware of how people will hear music, and pretty much everyone is listening to MP3,” says producer Butch Vig, a member of Garbage and the producer of Nirvana’s Nevermind. “Some of the effects get lost. So you sometimes have to over-exaggerate things.” Other producers believe that intensely compressed CDs make for better MP3s, since the loudness of the music will compensate for the flatness of the digital format.

As technological shifts have changed the way sounds are recorded, they have encouraged an artificial perfection in music itself. Analog tape has been replaced in most studios by Pro Tools, making edits that once required splicing tape together easily done with the click of a mouse. Programs like Auto-Tune can make weak singers sound pitch-perfect, and Beat Detective does the same thing for wobbly drummers.

“You can make anyone sound professional,” says Mitchell Froom, a producer who’s worked with Elvis Costello and Los Lobos, among others. “But the problem is that you have something that’s professional, but it’s not distinctive. I was talking to a session drummer, and I said, ‘When’s the last time you could tell who the drummer is?’ You can tell Keith Moon or John Bonham, but now they all sound the same.”

 

So is music doomed to keep sounding worse? Awareness of the problem is growing. The South by Southwest music festival recently featured a panel titled “Why Does Today’s Music Sound Like Shit?” In August, a group of producers and engineers founded an organization called Turn Me Up!, which proposes to put stickers on CDs that meet high sonic standards.

But even most CD listeners have lost interest in high-end stereos as surround-sound home theater systems have become more popular, and superior-quality disc formats like DVD-Audio and SACD flopped. Bendeth and other producers worry that young listeners have grown so used to dynamically compressed music and the thin sound of MP3s that the battle has already been lost. “CDs sound better, but no one’s buying them,” he says. “The age of the audiophile is over.”

Robert Levine

(taken from beatpatrol.wordpress.com)